Supportive Cancer Care Takes Center Stage at Nasdaq as Sheri and Les Biller, Fellow Members of Together for Supportive Cancer Care, Ring the Closing Bell

Celebrating Its 25th Anniversary in 2026, Foundation Has Decades-Long Focus on Expanding Access to Supportive Cancer Care

NEW YORK, NY, July 16, 2026 – Supportive Cancer Care took center stage at Nasdaq MarketSite in New York’s Times Square as Sheri and Les Biller of The Sheri and Les Biller Family Foundation, along with dozens of fellow members of the national coalition Together for Supportive Cancer Care, rang the Nasdaq Closing Bell. You can view the full Closing Bell Ceremony here.

“It was such a joy and honor to ring the Nasdaq Closing Bell with Les and our many partners from around the country with Together for Supportive Cancer Care. Our message was simple: Supportive Cancer Care is not a “nice to have,” it’s a “must have” — and it must be the national standard of care in our country,” said Sheri Biller, Co-Founder of The Sheri and Les Biller Family Foundation and a Founding Member of Together for Supportive Cancer Care. “Thank you to Nasdaq for hosting us and helping raise awareness about Supportive Cancer Care, our coalition, and the opportunity for employers to support their employees and their loved ones while also reducing health care costs. Thank you to our many partners for all the work you do and for your partnership.”

“We came together as coalition members to say that Supportive Cancer Care should be the national standard of care in the United States, and that our nation’s employers can play an important role,” said Les Biller, Co-Founder of The Sheri and Les Biller Family Foundation, and Founding Member of Together for Supportive Cancer Care with Sheri Biller. “For employers, including Supportive Cancer Care benefits in your health plan makes tremendous sense. You can do good and do well at the same time. We are grateful to Nasdaq for having us and for helping shine a light on the many ways to improve the cancer journey for both patients and their loved ones. And thank you to our many partners from around the country who joined us to help put Supportive Cancer Care on the center stage.”

“It was both powerful and joyful to stand alongside patient advocacy groups, providers, employers, cancer survivors, and national leaders representing our coalition,” said Eucharia Borden, Vice President of Programs and Health Equity for Family Reach, a member of the coalition.

The Sheri and Les Biller Family Foundation has a longtime focus on expanding equitable access to Supportive Cancer Care. That includes a partnership with City of Hope, one of the largest cancer research and treatment organizations in the United States and a national leader in providing cancer patients with best-in-class, integrated Supportive Cancer Care programs. The Foundation has invested to create the Sheri and Les Biller Patient and Family Resource Center at the City of Hope Duarte and Orange County campuses. Opened in 2008, the Biller Resource Center integrates all patient support services under one umbrella and provides patients and their families a warm and welcoming private space to consult with medical staff and to explore the many resources offered to strengthen and empower patients and caregivers before, during, and after treatment.

In 2024, The Sheri and Les Biller Family Foundation convened Together for Supportive Cancer Care, a national coalition of cancer care providers, patient advocacy groups, policy experts, employers, insurers, philanthropic funders, and biopharmaceutical companies working to make Supportive Cancer Care the national standard of care in the United States.

In March 2026, the Foundation also launched Support Is Care, a national campaign to raise awareness about Supportive Cancer Care across the United States. The national awareness campaign reaches patients, caregivers, and providers, and include a new website, targeted advertising, national online creator activation, and outreach in key states and regions. By elevating diverse voices and lived experiences, Support Is Care aims to make whole‑person Supportive Cancer Care more visible, better understood, and more accessible to people facing cancer across the country.

Supportive Cancer Care treats the whole person, not just the disease. Supportive Cancer Care bridges clinical treatment like chemotherapy, surgery, and radiation with emotional, practical, and financial support, putting patients and caregivers at the center of care while also addressing the symptoms of the disease and the side effects of treatment. Supportive Cancer Care can include services like:

Guidance on connecting to financial counseling and resources, and help with transportation to appointments;

  • Pain management;
  • Conversations about goals of care and treatment options;
  • Support for caregivers like family members and close friends;
  • Patient navigation;
  • Nutrition; and,
  • Help understanding insurance coverage, billing, and benefits

Research shows that as a comprehensive approach, Supportive Cancer Care improves quality of life and outcomes for people living with cancer while reducing costs of care and expanding access to services.

About The Sheri and Les Biller Family Foundation

The Sheri and Les Biller Family Foundation believes that everyone deserves access to systems and solutions that expand economic opportunity, supportive care for life-threatening illnesses, and the transformative power of the arts. The Foundation was founded in 2001 by Sheri and Les Biller and is celebrating its 25th year in 2026. For more information, please visit billerfamilyfoundation.org.

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